Partnership:

PROJECT RUNWAY and HP

Description:

Lifetime Television and HP teamed up to promote the television series PROJECT RUNWAY. In the season premiere of PROJECT RUNWAY Season 9, HP enabled Project Runway designers to express their vision with the latest HP touch-enabled PCs while competing in challenges to gain a spot at New York Fashion Week. A TV spot aired on July 28th, 2011.

Partnership Opportunity:
PROJECT RUNWAY/Television
Partner/Category:
HP /Tech
Timing:
August 3rd Quarter 2011
Target:
Female
Teens
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2018-10-17
Companies Involved
Tuck

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