Partnership:

PROJECT RUNWAY and TRESemme

Description:
Bravo and TRESemme teamed up to create a website tracking the progress of PROJECT RUNWAY Season 4. Hosted by TRESemme at www.tresemme.com/project-runway, the site features a blog by Nathaniel Hawkins, the lead hair stylist on the show; tips on how to achieve hairstyles worn by the models; and a link to www.fantasyrunway.com.

Throughout Season 4, PROJECT RUNWAY fans could play an online game called Fantasy Runway. Players earned points by predicting each episode''s outcome, and for every 3 points the player received one entry into the grand prize sweepstakes: a trip to the Finale Viewing Party in New York City in March 2008.
Partnership Opportunity:
PROJECT RUNWAY/Television
Company:
Bravo
Partner/Category:
TRESemme /Health & Beauty
Timing:
November 4th Quarter 2007
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2007-11-16
Companies Involved
Bravo
Tuck

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