Partnership:

PROM and Alfred Angelo

Description:
Walt Disney Pictures partnered with Alfred Angelo, Inc. and Eyes Lips Face to promote PROM through the ‘Alfred Angelo Prom Trip Giveaway’ sweepstakes. Contestants registered at www.AlfredAngelo.com to win a trip for four to the PROM premiere in April, 2011. An additional contest was held in conjunction with Eyes Lips Face, where entrants posted comments on the contest MySpace page about what makes the perfect senior year. The winner received an Alfred Angelo dress, an Eyes Lips Face makeup kit, and PROM merchandise. The promotions ran from January to May of 2011.
Partnership Opportunity:
PROM/Theatrical
Company:
The Walt Disney Studios
Partner/Category:
Alfred Angelo /Fashion
Timing:
April 1st Quarter 2011
Target:
Female
Kids (6-11)
Tweens
Teens
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2018-12-07
Companies Involved
Tuck

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