Partnership:

PROMETHEUS and Coors

Description:

20th Century Fox partnered with Coors Light for the theatrical release of PROMETHEUS. Coors Light created a TV spot with the tag, ""Do You Thirst?"" and footage from the film. The Coors Light Facebook page featured the new commercial and other PROMETHEUS content. The partnership was also promoted through retail merchandising and programming. Lastly, Coors Light made it possible for consumers to attend exclusive screening events in more than 30 markets across the United States. The TV spot launched in late May 2012. PROMETHEUS released in theaters June 8, 2012. http://www.marketwire.com/press-release/coors-light-partners-with-prometheus-launches-co-branded-tv-ad-1658854.htm

Partnership Opportunity:
PROMETHEUS/Theatrical
Company:
20th Century Fox Filmed Entertainment
Partner/Category:
Coors /Beverages
Timing:
June 2nd Quarter 2012
Target:
Male
Female
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2018-12-07
Companies Involved
20th Century Fox Filmed Entertainment
Tuck

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