Partnership:

PROMETHEUS and Verizon Wireless

Description:
20th Century Fox teamed up with Verizon for the theatrical release of PROMETHEUS. Verizon hosted a sweepstakes offering a chance to win a trip to London. Verizon also created a VOD channel on its FiOS network dedicated to showing exclusive PROMETHEUS content. Other content was available on Verizo?s TV and online channels as well as Facebook and Mashable pages. Lastly, Verizon created a microsite enabling visitors to explore the PROMETHEUS spaceship in the film using Verizo?s mobile Home Monitoring and Control technology. PROMETHEUS released in theaters June 8, 2012. http://www.variety.com/article/VR1118054160?refcatid=13
Partnership Opportunity:
PROMETHEUS/Theatrical
Company:
20th Century Fox Filmed Entertainment
Partner/Category:
Verizon Wireless /Television
Timing:
June 2nd Quarter 2012
Target:
Male
Female
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2018-12-07
Companies Involved
20th Century Fox Filmed Entertainment
Tuck

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