Description:
HGTV and Esurance teamed up to promote the home renovation show PROPERTY BROTHERS. The partnership featured titular characters, Drew and Jonathan Scott, rhyming and dancing through home and auto do-it-yourself hacks in a series of music videos. Each spot featured and parodied its own music genre, while offering a variety of tips and tricks.
Partnership Opportunity:
Property Brothers/Television
Company:
HGTV
Partner/Category:
Esurance /Financial & Insurance
Timing:
April 2nd Quarter 2017
Target:
Male
Female
Female
Promotional Elements:
Branded Content
Media Elements:
Micro site
Online
Social Media
TV Spot
Online
Social Media
TV Spot
Created On:
2020-11-30
Last Modified on:
2017-05-04
Companies Involved
HGTV
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