Partnership:

PS VITA and Taco Bell

Description:

Sony teamed up with Taco Bell Corporations for a giveaway entitled “Unlock the Box.” During this giveaway, new PS Vita portable gaming devices were given away every 15 min to consumers from January 26, 2012 through February 22, 2012 at participating locations. Customers could buy $5 Buck Boxes from Taco Bell and receive an online code for a change to win the PlayStation Vita. Customers could also win by playing Taco Bell`s Reality Fighters mobile app or entering an online contest where you could upload videos and images that chat up the Vita. The PlayStation Vita officially launched February 22, 2012.

Partnership Opportunity:
PS VITA/Gaming & Esports
Company:
Playstation
Partner/Category:
Taco Bell /Dining
Timing:
January 1st Quarter 2012
Target:
Male
Female
Family
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2018-12-07
Companies Involved
Playstation
Tuck

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