Description:
PUBG MOBILE, Rockstar Energy, and NRG are excited to announce a dynamic new collaboration bringing exclusive streetwear flair to the battlegrounds and beyond.Running through December 18, 2025, this partnership introduces the PUBG MOBILE x Rockstar Energy streetwear set, including a bold jacket, pants, sunglasses, hat, and shoes inspired by Rockstar’s signature style and NRG’s competitive edge. Players can also unlock limited-time in-game items such as the Rockstar avatar, avatar frame, and themed fridge.
The collaboration extends IRL with a giveaway for 100 U.S. fans to win the in-game Rockstar Jacket and a Rockstar-funded creator experience.
The PUBG MOBILE x Rockstar Energy collaboration is live now.
For more details follow @PUBGMOBILE, @RockstarEnergy, and @NRG across Facebook, Instagram, X, and TikTok.
Partnership Opportunity:
PUBG: BATTLEGROUNDS/Marketing
Company:
Partner/Category:
Rockstar Energy /Beverages
Timing:
November 4th Quarter 2025
Target:
Male
Female
Adults
Adults 35-44
Adults 25-34
Adults 18-24
Teens
Female
Adults
Adults 35-44
Adults 25-34
Adults 18-24
Teens
Promotional Elements:
Branded Content
Contest / Sweepstakes
Event / Activation / Experiential
Contest / Sweepstakes
Event / Activation / Experiential
Media Elements:
Email
Influencers / Brand Ambassadors
In-Game / In-App Integration
Mobile
Online
Product Giveaways
Social Media
Influencers / Brand Ambassadors
In-Game / In-App Integration
Mobile
Online
Product Giveaways
Social Media
Created On:
2025-12-01
Last Modified on:
2025-12-04
Companies Involved
Kaitlin R
VP, Gaming Partnerships
Allied Global Marketing
Julie K
SVP, Gaming Partnerships
Allied Global Marketing
Kaitlin R
VP, Gaming Partnerships
Allied Global Marketing
Meaghan D
Associate
Undefined
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