Trolli dropped into the PAX West gaming convention running from Sept. 1-4 with a scavenger hunt experience that promoted a partnership with PUBG: Battlegrounds.

The gummy candy marketer set attendees of the show, the largest of its kind in the U.S., on a mission to explore host city Seattle, Washington, and find life-sized, brand-themed versions of the crates that appear in PUBG. Made with street artist Kai, the four crates carried QR codes that unlocked in-game rewards when scanned.

Trolli also teamed with YouTube creator Hew Moran to drive excitement around PAX West and raise awareness for Trolli x PUBG packs that were available at retailers nationwide through December.