Partnership:

PUBG Mobile and Blackpink

Description:

PUBG Mobile flooded its game with K-pop bank Blackpink.

PUBG Mobile added a new song from K-pop band Blackpink to its lobby. Players could listen to the band’s single “How You Like That” ahead of their upcoming album release. The song was available in-game from September 24th through October 2nd.

PUBG Mobile also added Blackpink-themed items and more to appear in-game. Additionally, players who sent the most gifts to the K-pop idols, whose IDs were revealed on social media, got rewards from the band. Some outfits, including the Adorable Panda Suit and Killer Cadet Set, were available permanently to players who won them.

This promotion ran in September and October of 2020.

Partnership Opportunity:
PUBG Mobile/Gaming & Esports
Partner/Category:
Blackpink /Music
Timing:
3rd Quarter 2020
Target:
Male
Female
Tweens
Teens
Family
Adults
Promotional Elements:
Advergame
AR / VR
Branded Content
Collectible
Contest / Sweepstakes
Premiums / Giveaways
Media Elements:
In-Game / In-App Integration
Mobile
Online
Signage
Celebrity Appearance / Endorsement
Created On:
2020-11-30
Last Modified on:
2020-11-19
Companies Involved
Tuck

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