Description:
PUBG MOBILE partnered with Dodge, the iconic American muscle car brand, for a second time in 2023 on a global integration. Players could get behind the wheel of Dodge's most powerful cars the Dodge Challenger SRT Hellcat, the Dodge Charger SRT Hellcat, and the Dodge Hornet, available in multiple colorways. The high-octane Dodge collaboration with PUBG MOBILE ran in-game through November 6, 2023. The in-game experience was available on iOS and Android.
Partnership Opportunity:
PUBG MOBILE/Gaming & Esports
Company:
Partner/Category:
Dodge /Automotive
Timing:
September 3rd Quarter 2023
Target:
Male
Female
Teens
Adults 18-24
Adults 25-34
Adults 35-44
Adults
Female
Teens
Adults 18-24
Adults 25-34
Adults 35-44
Adults
Promotional Elements:
Media Elements:
In-Game / In-App Integration
Mobile
Online
Product Placement
Social Media
Mobile
Online
Product Placement
Social Media
Website and Social Media
Created On:
2023-09-19
Last Modified on:
2023-09-19
Companies Involved
Julie K
SVP, Gaming Partnerships
Allied Global Marketing
Kaitlin R
VP, Gaming Partnerships
Allied Global Marketing
Trent T
tripleclix
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