Partnership:

PUBG MOBILE and Dodge

Description:

PUBG MOBILE partnered with Dodge to bring two new muscle cars in-game for a limited time.

In September and October 2022, players had the opportunity to drive the limited edition Dodge Challenger SRT Hellcat Redeye Widebody in PUBG MOBILE. The car had a V8 engine with 797 horsepower and was available in two colors: Blaze and Lime.

In addition to the Dodge Challenger SRT Hellcat Redeye Widebody, by entering the game, players were also able to drive a sedan in-game. This car also had a V8 engine and came in two colors: Fuschia and Tuscan Torque.

Allied facilitated the partnership between PUBG MOBILE and Dodge.

Partnership Opportunity:
PUBG MOBILE/Gaming & Esports
Company:
Allied Global Marketing
Partner/Category:
Dodge /Automotive
Timing:
September 2022
Target:
Male
Female
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Adults
Promotional Elements:
AR / VR
Collectible
Media Elements:
In-Game / In-App Integration
Online
Social Media
Created On:
2023-01-18
Last Modified on:
2023-01-20
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