Partnership:

PUBG MOBILE and Grubhub and Wendy's

Description:

PUBG MOBILE partnered with Grubhub to offer players exclusive in-game Grubhub-branded items, available for a limited time.

From now until December 31, 2022, players who ordered $12+ from Wendy’s through Grubhub using the promo code ‘PUBGMOBILE’ received a code that could be redeemed for a special in-game Grubhub-branded car wrap. The car wrap featured a bright orange and white color scheme with the iconic Grubhub logo emblazoned on top of the hood and across each side of the car – perfect to deliver your team a chicken dinner in PUBG MOBILE.

During the collaboration, players were also able to participate in a limited time in-game event where they are invited to join as Grubhub drivers, take orders and complete challenges by “delivering” the orders to various parts of the PUBG MOBILE map. Participating players could unlock additional rewards including a Grubhub-branded parachute.

In celebration of The Game Awards, Grubhub+ Diners that use the ‘PUBGMOBILE’ promo code on Wendy’s through Grubhub between December 6 – 12, 2022 also got a free Italian Mozzarella Chicken Sandwich on orders of $12+. Players without Grubhub+ were eligible to receive free Garlic Fries on their orders of $12+. 


Partnership Opportunity:
PUBG MOBILE/Gaming & Esports
Partner/Category:
Grubhub and Wendy's /Online
Timing:
December 4th Quarter 2022
Target:
Male
Female
Family
Adults
Promotional Elements:
Event / Activation / Experiential
Media Elements:
In-Game / In-App Integration
Mobile
Online
Social Media
Created On:
2022-12-09
Last Modified on:
2022-12-12
Companies Involved
Kaitlin R
Kaitlin R Director, Partnerships Allied Global Marketing
Tuck

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