Partnership:

PUBG Mobile and MTN Dew

Description:

Gaming sensation PUBG Mobile teamed with MTN Dew on an exciting partnership that integrated promotion of the beverage into the world of the game.

PUBG Mobile and MTN Dew worked together to add MTN Dew-branded items into PUBG Mobile. PUBG players were able to spot MTN Dew vending machines throughout the in-game landscape. Players of the battle royale game were also able to access a DEW parachute and a branded T-shirt in-game.

The aforementioned vending machines contained loot and MTN Dew cans that players could redeem for in-game items or other rewawrds in the game's menu.

Partnership Opportunity:
PUBG Mobile/Gaming & Esports
Partner/Category:
MTN Dew /Beverages
Timing:
September 3rd Quarter 2020
Target:
Male
Female
Teens
Adults
Promotional Elements:
Branded Content
Media Elements:
In-Game / In-App Integration
Mobile
Online
Product Placement
Created On:
2021-04-02
Last Modified on:
2021-04-19
Companies Involved
Tuck

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