Partnership:

PUBG MOBILE and Rockstar Energy Drink & Angus Cloud

Description:

Rockstar Energy Drink took its "Fuel What's Next" campaign into the virtual world through a partnership with one of the most popular mobile games, PUBG MOBILE, bringing players an authentic Fuel What's Next in-game experience featuring brand partner Angus Cloud.

The "Fuel What's Next" campaign, which launched in November 2022, has given Rockstar Energy the opportunity to explore and contribute to a variety of joint passions that Angus Cloud and the brand share – from motorsports, to art, to fashion, to skateboarding. Now that journey is continuing into 2023 with what's next for Angus: being at the center of the gaming world with his own in-game skin in PUBG MOBILE.

Inspired by Angus Cloud's IRL fashion sense, his "What's Next Set" includes a gold puffer jacket, black hat and sunglasses. Players will be able to compete in the "What's Next In-Game Challenge" over a four-week period to unlock in-game rewards and exclusive Rockstar Energy inspired items. The first player to beat the challenge will score the grand prize: a real life one-of-a-kind Rockstar Energy Polaris Slingshot available to U.S. players and valued at $38,000 USD.

To celebrate the launch of Angus Cloud's game integration with fans, Rockstar Energy will host the "PUBG MOBILE x Rockstar Energy Drink 'What's Next' livestream from the NRG Castle" on April 27 with a special performance by rapper Don Toliver to showcase Angus' new Rockstar Energy x PUBG MOBILE in-game skin. Fans can tune into the livestream by visiting https://www.twitch.tv/nrggg from 7:30 p.m. – 9 p.m. PST, and will have a chance to score Angus Cloud in-game skin unlock codes, custom Rockstar Energy merch and premium gear by participating in the live chat.

This partnership was facilitated by Allied Global Marketing.

Partnership Opportunity:
PUBG MOBILE/Gaming & Esports
Company:
Allied Global Marketing
Partner/Category:
Rockstar Energy Drink & Angus Cloud /Beverages
Timing:
April 2023
Target:
Male
Female
Adults
Promotional Elements:
Premiums / Giveaways
Media Elements:
Celebrity Appearance / Endorsement
In-Game / In-App Integration
Online
Product Giveaways
Social Media
Vehicle Wrap
Created On:
2023-05-08
Last Modified on:
2023-05-22
Companies Involved
Kaitlin R
Kaitlin R Director, Partnerships Allied Global Marketing
Tuck

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