Partnership:

Puma and Maybelline

Description:
Global sport brand PUMA partnered with Maybelline New York, the No. 1 international makeup brand, to launch their first-ever PUMA x Maybelline special-edition collection which fused beauty, fashion and sport into one makeup collection.

Maybelline teamed up with PUMA – a leader in women's sportswear – to create the ultimate high performance, street style-inspired makeup collection.

Developed with the latest in long-wear technology, the PUMA x Maybelline 12-piece collection featured a smudge-proof mascara, a metallic highlighter and fan-favorite Super Stay Matte Ink long-wear lip color in new limited-edition shades.

In addition, Maybelline introduced two new duo sticks to their offerings - a new long-wear matte and metallic eye stick for versatile day to night looks as well as a waterproof color and gloss face stick.

Maybelline long-standing spokesmodel and PUMA's ambassador Adriana Lima served as the face of the campaign.

Partnership Opportunity:
Puma/Fashion
Partner/Category:
Maybelline /Health & Beauty
Timing:
January 1st Quarter 2019
Target:
Female
Tweens
Teens
Adults
Promotional Elements:
Licensed Product
Branded Content
In-Store / Retail
On Pack
Media Elements:
Mobile
Online
Signage
Social Media
Celebrity Appearance / Endorsement
Created On:
2020-11-30
Last Modified on:
2019-02-05
Companies Involved
Tuck

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