Partnership:

Puma and Susan G. Komen

Description:

Top NBA pick Lamelo Ball and PUMA have looked back to the MB.01 to promote Breast Cancer Awareness (BCA). Partnering with the Susan G. Komen Foundation, the BCA ribbon is displayed at the tongue in white, matching Ball’s branding hits at the lacing system and heel. The shoe utilizes a red-pink color scheme that covers the remainder of the shoe, save for the “RARE” hit at the semi-translucent outsole.


Partnership Opportunity:
Puma/Fashion
Company:
Susan G. Komen
Partner/Category:
Susan G. Komen /Non-Profit Organizations
Timing:
October 4th Quarter 2023
Target:
Male
Female
Teens
Adults 18-24
Adults 25-34
Adults 35-44
Adults
Promotional Elements:
In-Store / Retail
On Pack
Media Elements:
Mobile
Online
Social Media
Created On:
2023-10-10
Last Modified on:
2023-10-10
Companies Involved
Tuck

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