Description:
Discovery Communications together with Uber and Wags and Walks Dog Rescue partnered to promote the PUPPY BOWL XI on Animal Planet with a special puppies on demand service in Los Angeles.
Taking place on January 28 between 11am - 3pm Uber users could request puppies to be delivered to their office. 30 dollars purchased 15 minutes of puppy playtime with dogs eligible for adoption
Every dollar raised went to support dog rescues in the city.
The PUPPY BOWL XI aired simultaneously with Superbowl XLIX on February 1st 2015.
Partnership Opportunity:
Puppy Bowl XI/Television
Company:
Discovery, Inc.
Partner/Category:
Uber /App
Timing:
1st Quarter 2015
Target:
Male
Female
Family
Adults 18-24
Adults 25-34
Adults 35-44
Female
Family
Adults 18-24
Adults 25-34
Adults 35-44
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2018-10-01
Companies Involved
Discovery, Inc.
Were you involved in this partnership?
Click this button to tag yourself on this partnership.
I worked on this program
(add to your profile)
Chat
