Pure Kick and Harley-Davidson

Partnership:

Description:

The Jel Sert Company and Harley-Davidson teamed up on a co-branded campaign featuring Pure Kick at two summer events:

Chicago NASCAR Street Race - Cup Series July 5th and 6th, 2025:
The Jel Sert Company sponsored a fully branded Pure Kick Cup Series NASCAR Car #66 and raised awareness for the American Childhood Cancer Organization with their logo on the top of the trunk. The event also included a Pure Kick Brand Activation with a vintage fuel pump that dispensed Pure Kick Hydration and a giveaway of a custom 2025 Pure Kick + Harley-Davidson Street Glide

Homecoming Harley-Davidson Festival July 11-12th (Milwaukee)
Jel Sert also brought the fully branded Harley-Davidson Street Glide to the Harley-Davidson Festival in Milwaukee, with Pure Kick Brand ACtivation and vintage fuel pump dispensing Pure Kick.

Partnership Opportunity:

Company:

The Jel Sert Company

Partner/Category:

Harley-Davidson /Automotive

Timing:

July 3rd Quarter 2025

Target:

Male
Female
Family
Adults
Adults 55+
Adults 45-54
Adults 35-44
Adults 25-34
Adults 18-24

Promotional Elements:

Contest / Sweepstakes
Event / Activation / Experiential
Premiums / Giveaways