Partnership:

PUSS IN BOOTS: THE LAST WISH and Allegiant Air

Description:

Allegiant Air teamed up with DreamWorks Animation to celebrate the release of Puss in Boots: The Last Wish, opening in theaters Dec. 21, 2022.

Throughout the holiday season of 2022, fans from around the country were eligible to win prizes and enjoy special Puss in Boots-themed experiences including the chance to enter a vacation sweepstakes, fly aboard a special themed aircraft, enjoy Puss in Boots-themed onboard snacks and more.

One grand prize winner could witness Puss in Boots embark on this journey to restore his lost lives by entering to win Allegiant's Epic Adventure Sweepstakes through Dec. 22, 2022. The lucky winner received roundtrip airfare for four people to any Allegiant destination, along with a private screening of PUSS IN BOOTS: THE LAST WISH in the winner's home city.

Fans could also keep an eye out for an Allegiant aircraft sporting a Puss in Boots livery that featured a colorful depiction of the movie's title character alongside his former partner and nemesis Kitty Softpaws, and the lovable mutt Perrito. The aircraft could be spotted across Allegiant's network. Passengers on select flights also got to experience the characters likenesses on special napkins, cups, snack packs and merchandise giveaways.

Partnership Opportunity:
PUSS IN BOOTS: THE LAST WISH/Theatrical
Company:
Universal Pictures
Partner/Category:
Allegiant Air /Travel
Timing:
November 4th Quarter 2022
Target:
Male
Female
Family
Adults
Promotional Elements:
Contest / Sweepstakes
Premiums / Giveaways
Media Elements:
Mobile
Online
Social Media
Vehicle Wrap
Created On:
2022-12-01
Last Modified on:
2022-12-05
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