Partnership:

PUSS IN BOOTS: THE LAST WISH and Blue Apron

Description:
Blue Apron celebrated the release of DreamWorks Animation’s PUSS IN BOOTS: THE LAST WISH, with a limited-time, family-friendly menu inspired by the all-new movie, which arrived in theaters December 21, 2022. The collaboration invited customers to celebrate the film through culinary exploration in the kitchen.

Blue Apron’s Puss in Boots-inspired recipes featured Spanish-influenced dishes, crafted to encourage teamwork in the kitchen and unlock kids’ imaginations through new flavor combinations. The menu included hands-on instructions and engaging cooking techniques, allowing everyone to lend a helping hand by garnishing a finished dish or mixing ingredients together.

The recipes were available to order on the Two-Serving and Four-Serving menu through Blue Apron’s website and mobile app, and included:

  • Legendary Garlic Shrimp with Spanish-Style Potatoes, Onion & Pepper
  • Epic Pork Chorizo, Potato & Fig Bake with Almonds & Lemon Mayo
  • A Fearless Hero’s Spanish-Spiced Chicken with Saffron Aioli, Mashed Potatoes & Vegetables
  • Bold Steaks with Romesco Panzanella, Almonds & Parmesan


Partnership Opportunity:
PUSS IN BOOTS: THE LAST WISH/Theatrical
Company:
Universal Pictures
Partner/Category:
Blue Apron /Dining
Timing:
November 2022
Target:
Male
Female
Kids (6-11)
Tweens
Family
Adults 25-34
Adults 35-44
Adults 45-54
Adults
Promotional Elements:
In-Store / Retail
Media Elements:
Direct Mail
Online
Social Media
Created On:
2022-11-22
Last Modified on:
2022-12-01
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