Partnership:

Qloo and Netflix

Description:

Qloo's AI-powered cultural intelligence engine offers Netflix unparalleled capabilities in enhancing its content recommendation and merchandising strategies. Through deep analysis of Netflix's first-party data, Qloo enables Netflix to build out diverse taste and preference profiles for its global audience of subscribers.

Leveraging Qloo’s taste insights, Netflix optimizes brand partnerships and in-show product placements, all in a privacy-centric and compliant fashion.

Brand Collaborations: Qloo’s insights allow Netflix to forge strategic brand partnerships, like the Stranger Things x Vans collection, targeting specific audience segments with brands that resonate deeply with their interests.

Series Packaging: With Qloo, Netflix can tailor its series packaging, selecting actors, images and themes that appeal directly to certain demographics, enhancing viewer engagement and satisfaction.

Curating Content: Qloo’s analytical insights allow Netflix to strategically select or develop shows that resonate deeply with viewers’ preferences, significantly increasing engagement and viewer retention rates.

Cross-Domain Analysis: Netflix benefits from Qloo’s ability to analyze consumer preferences across various cultural domains, from streaming choices to morning coffee habits for a holistic approach to content and product recommendations. 

Partnership Opportunity:
Qloo/Tech
Company:
Qloo
Partner/Category:
Netflix /Streaming
Timing:
2024
Target:
Male
Female
Family
Adults
Promotional Elements:
Event / Activation / Experiential
Media Elements:
In-Game / In-App Integration
Online
Created On:
2024-03-07
Last Modified on:
2024-03-21
Companies Involved
Netflix
Levi N
Levi N SVP, Growth Qloo
Tuck

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