Partnership:

QUANTUM OF SOLACE and Avon

Description:

MGM and Avon have teamed up to promote QUANTUM OF SOLACE through the creation of the perfume Bond Girl 007. Bond Girl 007 is a fragrance that captures the confident allure of cinem?s sexiest icons. Through this unique partnership, every woman can feel like a Bond Girl† smart, empowered, confident, and sexy. The scent captures the glamor and femininity of the famous Bond Girls in a sexy cocktail of velvety florals, cool freshness, and warm woods. Gemma Arterton, who plays the role of Agent Fields in QUANTUM OF SOLACE, will be the face of the Bond Girl 007 fragrance, appearing in TV and print advertising around the world. The Bond Girl 007 fragrance will launch in October 2008, in conjunction with the release of QUANTUM OF SOLACE, and will be sold by Avon’s 5.4 million independent Sales Representatives in over 100 markets around the world.

Partnership Opportunity:
QUANTUM OF SOLACE/Theatrical
Company:
Sony Pictures Entertainment
Partner/Category:
Avon /Health & Beauty
Timing:
October 4th Quarter 2008
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2014-09-17
Companies Involved
Sony Pictures Entertainment
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