Partnership:

QUANTUM OF SOLACE and Swatch

Description:

MGM and Swatch teamed up to promote QUANTUM OF SOLACE through the creation of a new Swatch 007 Villain Collection and 007 themed microsite. The 007 Villain Collection featured themed watches for each 007 villain; 22 in total. In addition, the microsite allowed consumers to view profiles on each of the James Bond movies and corresponding villains, view exclusive Swatch and James Bond TV spots and take tests to gauge their evil nature. The Villain Collection and microsite was available through Winter 2008.

Partnership Opportunity:
QUANTUM OF SOLACE/Theatrical
Company:
Sony Pictures Entertainment
Partner/Category:
Swatch /Fashion
Timing:
October 4th Quarter 2008
Target:
Teens
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2014-09-17
Companies Involved
Sony Pictures Entertainment
Tuck

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