Partnership:

QUE RICA VIDA and General Mills

Description:
Univision and General Mills teamed up to promote the magazine QUE RICA VIDA through Bisquick and the QUE RICA VIDA Mothers Day Contest. Contestants entered the contest at www.quericavida.com or, for the non-computer literate viewers, there were also entry forms in Que Rica Vida Magazine, a free quarterly Spanish-language womens lifestyle magazine. Five grand prize winners received a trip for two to Miami for a Mothers Day brunch and sobremesa, a time to share stories after the brunch. The contest ended May 2008.
Partnership Opportunity:
QUE RICA VIDA/Television
Company:
Univision
Partner/Category:
General Mills /CPG
Timing:
May 2nd Quarter 2008
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2009-01-23
Companies Involved
Univision
Tuck

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