Partnership:

Queen Collective and Tribeca Studios

Description:

Procter & Gamble partnered with Tribeca Studios to release QUEEN COLLECTIVE, female-focused documentaries on Hulu.

This partnership brought together P&G, Tribeca Studios and actress-producer Queen Latifah to shine a spotlight on films made by women that promote gender & racial equality. 

The first films of QUEEN COLLECTIVE were "Ballet After Dark" and "If There Is Light."

These films were not interrupted by traditional ads but were created with P&G brands in mind. P&G promoted these films on Twitter, Facebook and Instagram.

Partnership Opportunity:
Queen Collective/Streaming
Partner/Category:
Tribeca Studios /Television
Timing:
April 2nd Quarter 2019
Target:
Male
Female
Tweens
Teens
Family
Adults
Promotional Elements:
Branded Content
Other
Media Elements:
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2019-04-30
Companies Involved
Tuck

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