Partnership:

QUEER EYE and Project Makeover

Description:

Netflix’s Queer Eye partnered with online game PROJECT MAKEOVER to feature the Fab Five in-game! 

In Queer Eye’s first-ever mobile app partnership, the cast joined Project Makeover’s characters to help them glamorize, accessorize and revamp their clients’ looks by completing puzzles to win coins, mystery boxes, and gems to transform clients into stylish trend-setting mavens.

The partnership, which was facilitated by IMG, saw the Fab Five take over Project Makeover’s “Time Makeover.” Instead of the game’s usual characters, players got to work with the Fab Five through a series of fun tasks throughout the game. Inspired by Queer Eye’s hip tips, emotionally charged makeovers and heartfelt reveals, Project Makeover was more than clothing and makeup – homes and businesses are also part of the transformation fun.

The Queer Eye partnership and Fab Five appearances were available to all Project Makeover players starting April 2022 for a limited time.

Partnership Opportunity:
QUEER EYE/Television
Partner/Category:
Project Makeover /Gaming & Esports
Timing:
April 2022
Target:
Male
Female
Teens
Adults
Promotional Elements:
Media Elements:
In-Game / In-App Integration
Online
Social Media
Created On:
2022-05-03
Last Modified on:
2022-05-10
Companies Involved
Tuck

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