Partnership:

R5 and Office Depot

Description:

Hollywood Records/DMG partnered their hot teen band R5 with Office Depot for a back-to-school promotional campaign themed 'Gotta Get INSPIR5D' to encourage students to be confident, dream big and work hard.

For the promotion period, student, parents and teachers could engage with a one-of-a-kind augmented reality experience with the band.  By using a smartphone and the Office Depot mobile app, shoppers could Be INSPIR5D as R5 came alive on the phone's screen to offer words of encouragement and pose for for a photo opportunity with them.  Adding to the in-store experience, back-to-school shoppers who made a purchase of $75 or more received limited edition R5-themed gifts.  Online, Office Depot hosted exclusive photo and video content, and a sweepstakes for the chance to win VIP concert tikets and meet the band!

Partnership Opportunity:
R5/Beverages
Company:
Disney Music Group
Partner/Category:
Office Depot /Retail
Timing:
3rd Quarter 2014
Target:
Kids (6-11)
Teens
Adults 18-24
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2014-11-24
Companies Involved
Tuck

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