Hollywood Records/DMG partnered their hot teen band R5 with Office Depot for a back-to-school promotional campaign themed 'Gotta Get INSPIR5D' to encourage students to be confident, dream big and work hard.

For the promotion period, student, parents and teachers could engage with a one-of-a-kind augmented reality experience with the band.  By using a smartphone and the Office Depot mobile app, shoppers could Be INSPIR5D as R5 came alive on the phone's screen to offer words of encouragement and pose for for a photo opportunity with them.  Adding to the in-store experience, back-to-school shoppers who made a purchase of $75 or more received limited edition R5-themed gifts.  Online, Office Depot hosted exclusive photo and video content, and a sweepstakes for the chance to win VIP concert tikets and meet the band!