Discovery Education and Chipotle partnered for an original web series, RAD LANDS. The show was created for kids and their parents to educate families on where their food comes from in order to make smart food choices. The six-episode series was available on Discovery Education’s network and featured celebrity chefs (Duff Goldman and Amanda Freitag), musicians (Neon Trees, Flaming Lips), and YouTube personalities.

RAD LANDS, abbreviated for Respect, Appreciate, Defend, was paired with lesson plans and activities developed by Discovery Education and the RAD LANDS In School platform provided educators with complimentary classroom resources that aligned to U.S. Science and Health standards.