Partnership:

RALPH BREAKS THE INTERNET: WRECK-IT RALPH 2 and Fortnite

Description:
Walt Disney Studios teamed with Epic Games for a Fortnite promotion celebrating the release of RALPH BREAKS THE INTERNET: WRECK-IT RALPH 2 in theaters. Fornite was featured in the film itself as the two main characters surf the fictional video sharing site BuzzzTube and Fortnite appears as an option among the featured BuzzzTube videos. Additionally, the character Ralph is shown performing the "flossing" dance popularized by Fortnite. Wreck-It Ralph also featured in Fortnite as the in-game drive-in movie theater Risky Reels showcased the movie character Ralph running onto the screen and waving at the Fornite player.
Partnership Opportunity:
RALPH BREAKS THE INTERNET: WRECK-IT RALPH 2/Theatrical
Company:
The Walt Disney Studios
Partner/Category:
Fortnite /Gaming & Esports
Timing:
November 4th Quarter 2018
Target:
Male
Female
Family
Adults
Promotional Elements:
Advergame
Branded Content
Media Elements:
Mobile
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2018-12-03
Companies Involved
Tuck

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