Partnership:

RALPH BREAKS THE INTERNET: WRECK-IT RALPH 2 and Pac-Man

Description:
Walt Disney Studios partnered with Bandai Namco Entertainment to promote the theatrical release of RALPH BREAKS THE INTERNET: WRECK-IT RALPH 2 with a custom Pac-Man game, Pac-Man: Ralph Breaks the Maze. Available for free to download from the App Store and through Google Play, the colorful mobile mash-up game included a remastered version of the Pac-Man characters eating pellets to weaken ghosts, alongside ones from the Disney universe smashing for higher scores. Participating retailers also sold Wreck-It Ralph Power PAC mini figure toys that unlocked more content in the game. Each of the collectible toys featured special redeemable codes found inside their packaging that unlocked virtual characters including Wreck-It Ralph, Vanellope von Schweetz, Fix-It Felix Jr., Elsa, Eeyore and Snow White.
Partnership Opportunity:
RALPH BREAKS THE INTERNET: WRECK-IT RALPH 2/Theatrical
Company:
The Walt Disney Studios
Partner/Category:
Pac-Man /Gaming & Esports
Timing:
November 4th Quarter 2018
Target:
Male
Female
Tweens
Teens
Family
Adults
Promotional Elements:
Advergame
Licensed Product
Branded Content
Collectible
Media Elements:
Mobile
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2018-12-03
Companies Involved
Tuck

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