Partnership:

RASCAL FLATTS and Hershey

Description:

Lyric Street Records and Hershey's teamed up to promote RASCAL FLATTS with the Hershey's Rocks Your Block with RASCAL FLATTS sweepstakes. Contestants could enter online at www.hersheys.com/rascalflatts by submitting a 12-digit UPC code from any 6-pack of Hershey’s Milk Chocolate Bars, Hershey's Milk Chocolate Bars with Almonds OR Hershey's Special Dark Chocolate Bars. Winners were randomly selected. One Grand Prize winner won a block party for 100 guests featuring a concert by RASCAL FLATTS or $25,000. Five First Prize winners received a trip for two to see a RASCAL FLATTS concert. Ten Second Prize winners received a $2,500 Visa gift card. 100,000 Third Prize winners received a RASCAL FLATTS song download. The sweepstakes began May 1 and ran through September 30, 2009. The www.hersheys.com/rascalflatts site also hosted a photo gallery of the band, a commercial promoting the campaign, a tour schedule, and a juke box widget.

Partnership Opportunity:
RASCAL FLATTS/Music
Partner/Category:
Hershey /CPG
Timing:
2nd Quarter 2009
Target:
Teens
Family
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2014-09-03
Companies Involved
Tuck

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