Partnership:

RASCAL FLATTS and JCPenney

Description:

Disney Music Group (Lyric Street Records) and JCPenney teamed up to promote RASCAL FLATTS'' American Living Unstoppable Tour. The fully integrated two-year sponsorship kicked off June 5, with the tour hitting approximately 60 cities across the nation each year. The partnership is designed to promote American Living, JCPenney''s affordable, all-American lifestyle brand developed by Polo Ralph Lauren’s Global Brand Concepts. In conjunction with the tour, RASCAL FLATTS has written a new song inspired by American Living, which was used in commercials and was available exclusively on a special version of the Unstoppable CD sold at JCPenney stores.

Partnership Opportunity:
RASCAL FLATTS/Music
Partner/Category:
JCPenney /Retail
Timing:
3rd Quarter 2009
Target:
Family
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2014-09-03
Companies Involved
Tuck

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