Partnership:

Raya and the Last Dragon and LG OLED TV

Description:

Walt Disney Studios partnered with LG OLED TV on a promotion that celebrated the release of RAYA AND THE LAST DRAGON.

Walt Disney Studios collaborated with LG OLED TV on a multi-faceted promotion celebrating the film. The partnership consisted of LG OLED TV being an offical tech partner for the movie. The LG OLED TV, with its intense color, made for the ideal viewing experience for the vibrant film. 

LG OLED TVs promoted the film with a custom co-branded TV Spot as well as social media pushes. 

Additionally, LG OLED TVs sponsored a red carpet live stream event for the film, "Learn to Draw."

Partnership Opportunity:
Raya and the Last Dragon/Theatrical
Company:
The Walt Disney Studios
Partner/Category:
LG OLED TV /Tech
Timing:
March 1st Quarter 2021
Target:
Male
Female
Tweens
Teens
Family
Promotional Elements:
Branded Content
Event / Activation / Experiential
Media Elements:
Mobile
Online
Social Media
TV Spot
Created On:
2021-03-15
Last Modified on:
2021-04-19
Companies Involved
Tuck

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