Partnership:

Raya and the Last Dragon and obé fitness

Description:

Walt Disney Studios and Disney Plus partnered with obé  fitness on a promotion celebrating the release of RAYA AND THE LAST DRAGON.

The partnership consisted of Disney collaborating with obé to create fitness lessons based on the film. The movie's themes of girl-power and unlocking your inner warrior paired perfectly with the values of obé fitness.

The movie's action sequences were inspired by martial arts traditions that were integrated into the fitness lessons constructed by obé instructors.

The partnership was promoted across social media and using interviews with obé instructors.

Partnership Opportunity:
Raya and the Last Dragon/Theatrical
Company:
The Walt Disney Studios
Partner/Category:
obé fitness /Health & Beauty
Timing:
March 1st Quarter 2021
Target:
Male
Female
Teens
Adults
Promotional Elements:
Branded Content
Media Elements:
Mobile
Online
Social Media
Created On:
2021-03-10
Last Modified on:
2021-03-17
Companies Involved
Tuck

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