Partnership:

REAL HOUSEWIVES and Spotify

Description:
Bravo and Spotify partnered for the premieres of THE REAL HOUSEWIVES OF ATLANTA, THE REAL HOUSEWIVES OF BEVERLY HILLS, VANDERPLUMP RULES and THICKER THAN WATER. Listeners were able to access Spotify playlists through desktop or mobile apps that evolved with each new episode, reflecting the TV shows. Fans heard the songs during the shows' initial episodes and could also listen to them on Bravo's Spotify page. Barvo also would tweet links to a few songs, encouraging viewers to listen. http://mashable.com/2013/11/11/spotify-bravo-playlists-partnership/
Partnership Opportunity:
REAL HOUSEWIVES/Television
Company:
Bravo
Partner/Category:
Spotify /Tech
Timing:
November 4th Quarter 2013
Target:
Female
Teens
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
Companies Involved
Bravo
Tuck

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