Partnership:

REAL STEEL and HP

Description:
Dreamworks SKG partnered with HP to promote the theatrical release of REAL STEEL. HP hosted a website featuring a behind the scenes look at HP’s role in the film. Viewers could also get exclusive insight into the technology of the future and what HP did to make it all happen.
Partnership Opportunity:
REAL STEEL/Theatrical
Company:
DreamWorks Animation
Partner/Category:
HP /Tech
Timing:
October 4th Quarter 2011
Target:
Male
Female
Teens
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2018-12-07
Companies Involved
Tuck

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