Partnership:

REAL STEEL and Virgin America

Description:
Dreamworks SKG teamed up with Virgin America to promote the theatrical release of REAL STEEL. At Los Angeles International Airport, star Hugh Jackman unveiled Virgin America? Airbus A320, which featured REAL STEEL`s boxing robot Atom embossed across the side. Those that fly Virgin America could also view the film as a part of its in-flight entertainment later in the year.
Partnership Opportunity:
REAL STEEL/Theatrical
Company:
DreamWorks Animation
Partner/Category:
Virgin America /Travel
Timing:
October 4th Quarter 2011
Target:
Male
Female
Teens
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2018-12-07
Companies Involved
Tuck

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