Partnership:

Red Dead Redemption 2 and Barking Irons

Description:
Rockstar Games partnered with apparel company Barking Irons for a limited-edition collection of clothing and accessories to promote the RED DEAD REDEMPTION 2 release. Inspired by 1890s American West fashion, the Barking Irons Red Dead Redemption 2 collection was modeled after clothing worn by the game’s protagonist, Arthur Morgan. Video game fashionistas could purchase a waxed canvas and leather “gunslinger jacket” with the character’s name printed inside the collar. Other items for sale included a denim chore shirt, “everyday” shirt, railroad shirt and Union Henley as worn by Morgan. Three bags were also included in the limited-edition collection, including a saddle bag, RDR2-branded tote and riding duffel bag. At launch, the clothing ranged from $92-$250 and $75-$325 for the bags.
Partnership Opportunity:
Red Dead Redemption 2/Gaming & Esports
Partner/Category:
Barking Irons /Fashion
Timing:
October 4th Quarter 2018
Target:
Male
Female
Family
Adults
Promotional Elements:
Licensed Product
Branded Content
Media Elements:
Mobile
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2018-12-12
Companies Involved
Tuck

Were you involved in this partnership?

Click this button to tag yourself on this partnership.

I worked on this program


(add to your profile)
Chat

If you're having issues logging in, click here to contact us.

You have used of 5 free views remaining for the week...

...please or create a free profile to see more.