Description:
M&M'S has joined forces with Amazon MGM Studios for a bold new campaign, placing one of its candies in the studio's upcoming action film. The campaign shows spokescandy member Red alongside the cast of "Red One" as he injects himself into the movie's trailer.In a short 30-second advert, Dwayne "The Rock" Johnson, Chris Evans, and J.K. Simmons converse with Red, who's keen on being part of the movie.
After all, "You can't have a 'Red One' without Red."
Partnership Opportunity:
RED ONE/Theatrical
Company:
Amazon Studios
Partner/Category:
Mars Wrigley /CPG
Timing:
October 4th Quarter 2024
Target:
Male
Female
Family
Adults
Adults 55+
Adults 45-54
Adults 35-44
Adults 25-34
Adults 18-24
Teens
Tweens
Kids (6-11)
Female
Family
Adults
Adults 55+
Adults 45-54
Adults 35-44
Adults 25-34
Adults 18-24
Teens
Tweens
Kids (6-11)
Promotional Elements:
Branded Content
Media Elements:
Banner Ads
Online
Social Media
TV Spot
Online
Social Media
TV Spot
Created On:
2024-10-31
Last Modified on:
2024-10-31
Companies Involved
Amazon Studios
Mars Wrigley
Cakewalk Entertainment
George L
President
Cakewalk Entertainment
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