Partnership:

RED RIDING HOOD and American Red Cross

Description:
Warner Bros. Pictures partnered with the American Red Cross to promote RED RIDING HOOD through nationwide blood drives. Blood drives took place March 1, 2011 in universities and blood donor centers in 11 different cities. Blood donors all received RED RIDING HOOD posters and were entered in a raffle to wins prizes including tickets to preview screenings of the film and other Warner Bros. merchandise.
Partnership Opportunity:
RED RIDING HOOD/Theatrical
Company:
Warner Bros. Pictures
Partner/Category:
American Red Cross /Non-Profit Organizations
Timing:
February 1st Quarter 2011
Target:
Male
Female
Teens
Adults 18-24
Adults 25-34
Adults 35-44
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2011-03-22
Companies Involved
Darren I
Darren I National Executive Director, Marketing American Red Cross
Tuck

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