Partnership:

Redbox Summer Spin Promotion and Merlin Entertainment

Description:
Redbox and Merlin Entertainment partnered to make Legoland a prize partner for the Redbox Summer Spin Promotion. The partnership took the form of an app-based sweepstakes with over 10k in prizes available for Redbox Perks Members to win. One the major prizes offered by the promotion was a 2-night stay at Legoland as a grand prize. To enter for a chance to win the prize, members logged into their Redbox perks accounts and completed the entry game and instructions. The promotion was open to U.S. residents 18 years and older. It began on July 19 and ended on August 26, 2018.
Partnership Opportunity:
Redbox Summer Spin Promotion/Home Entertainment
Company:
Redbox
Partner/Category:
Merlin Entertainment /Attractions
Timing:
2nd Quarter 2018
Target:
Male
Female
Kids (6-11)
Tweens
Teens
Family
Promotional Elements:
Advergame
Premiums / Giveaways
Contest / Sweepstakes
Media Elements:
Mobile
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2018-10-26
Companies Involved
Redbox
Tuck

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