Partnership:

Reebok & Hasbro and Boys and Girls Club of America

Description:

In honor of their recent shoe collaboration, Reebok and Hasbro have partnered up to again to benefit the Boys and Girls Club in Rockdale County, Georgia. The partnership resulted in a larger-than-life Candy Land themed basketball court for the Boys and Girls Club.

The court brought to life the heritage and communal ethos embodied by the brands, underscoring a collective and growing emphasis on grassroots initiatives encouraging youth movement alongside Reebok’s physical activity program for kids, BOKS.

The vibrant surface, designed and executed by court renovation non-profit Project Backboard, reimagines Candy Land as a basketball oasis, nodding the collection’s lively Reebok basketball designs and the intersection of two adjacent worlds of play. In tandem with the resurfacing project, Reebok and Hasbro have donated 200 pairs of Candy Land x Reebok basketball sneakers to Boys & Girls Club members.

Partnership Opportunity:
Reebok & Hasbro/Toys
Company:
Boys & Girls Clubs of America
Partner/Category:
Boys and Girls Club of America /Non-Profit Organizations
Timing:
April 2nd Quarter 2020
Target:
Male
Female
Tweens
Teens
Promotional Elements:
Window Clings / Banners / Decals
Premiums / Giveaways
Other
Media Elements:
Mobile
Online
Signage
Social Media

Website and Social Media

Created On:
2021-04-23
Last Modified on:
2021-05-11
Companies Involved
Tuck

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