Partnership:

Regal and Moviebill

Description:

Regal collaborated with Moviebill, a company that creates augmented reality experiences for moview theaters, to create AR mobile content for users stuck at home during the COVID-19 pandemic.

The partnership consisted of co-branded AR features made available in the Regal App. The partnership included the AR game "Pop-a-Corn" that challenged Regal app users to toss digitally rendered popcorn into virtual buckets to score points. 

The initial AR rollout was followed by more co-branded content including a series of interactive 3D labyrinths called "Movie Mazes" followed by  "Regal Crown Toss." To access this mobile AR content, mobile users just had to download the Regal app and then tap the Moviebill icon.

Partnership Opportunity:
Regal/Attractions
Company:
Regal
Partner/Category:
Moviebill /App
Timing:
April 2nd Quarter 2020
Target:
Promotional Elements:
Advergame
Branded Content
Media Elements:
Mobile
Created On:
2020-11-30
Last Modified on:
2020-04-08
Companies Involved
Regal
Tuck

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