Partnership:

Relative Insanity and National Comedy Clubs (Various)

Description:

PlayMonster® worked with Entertainment Marketing Group to promote Relative Insanity®, the hilarious game of crazy situations based on the comedy of Jeff Foxworthy, in comedy clubs across the US. Highlighted in iconic locations such as The Laugh Factory – Los Angeles, The Improv – Houston, The Baltimore Comedy Factory and More, the program consisted of an in-club sampling experience where audiences played Relative Insanity with the club host between comedy sets, custom drink coasters, game giveaways and in-show audio bumpers. It was supported with signage and social media. Directly targeting the comedy fan, the program delivered a rich game play and brand experience.

Partnership Opportunity:
Relative Insanity/Toys
Company:
PlayMonster
Partner/Category:
National Comedy Clubs (Various) /Live Entertainment
Timing:
3rd Quarter 2021
Target:
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Promotional Elements:
Branded Content
Event / Activation / Experiential
Premiums / Giveaways
Product Demonstrations / Sampling
Media Elements:
Celebrity Appearance / Endorsement
Email
Online
Signage
Social Media
Created On:
2022-01-31
Last Modified on:
2022-02-05
Companies Involved
PlayMonster
Tuck

Were you involved in this partnership?

Click this button to tag yourself on this partnership.

I worked on this program


(add to your profile)
Chat

If you're having issues logging in, click here to contact us.

You have used of 5 free views remaining for the week...

...please or create a free profile to see more.