Partnership:

Republic Records and M&M'S

Description:
Republic Record's Jessie J and M&M’S teamed up to give fans a first taste of the singer’s new song “Real Deal” with an interactive beatbox platform. Fans were encouraged to create their own beat with an animated Jessie J and M&M’S spokescandies in an effort to crowdsource a jingle for an upcoming commercial and for a chance to unlock an exclusive preview of the new song.

In addition to the online partnership with M&M’S, Jessie J debuted a portion of her new song in the brand’s new TV spot, which aired in early August.

Partnership Opportunity:
Republic Records/Music
Company:
Universal Music Group And Brands
Partner/Category:
M&M'S /CPG
Timing:
August 3rd Quarter 2017
Target:
Male
Female
Tweens
Teens
Promotional Elements:
Branded Content
Media Elements:
Micro site
Online
Social Media
TV Spot
Influencers / Brand Ambassadors
Celebrity Appearance / Endorsement
Created On:
2020-11-30
Last Modified on:
2017-09-19
Tuck

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