Partnership:

RESIDENT EVIL: RETRIBUTION and Nobis Outerwear

Description:
Sony Pictures Entertainment partnered with clothing company Nobis Outerwear for the theatrical release of RESIDENT EVIL: RETRIBUTION. NOBIS held a Facebook contest in which the Grand Prize included 2 tickets to the Los Angeles premiere of RESIDENT EVIL: RETRIBUTION, 2 night`s hotel accommodation and one men`s and one women`s bomber jacket, and 6 Nobis accessories. Additionally, the partnership included co-branded in-store displays and in-store promotions including posters, counter top visuals, and hang tags for jackets and headwear seen in the film. Lastly, Nobis advertised the film via social media with banner ads, and artwork on the Nobis homepage. The online contest ran from August 1, 2012 through September 1, 2012 and RESIDENT EVIL: RETRIBUTION released in theaters September 14, 2012. http://nobis.ca/ http://www.facebook.com/ResidentEvilMovie
Partnership Opportunity:
RESIDENT EVIL: RETRIBUTION/Theatrical
Company:
Sony Pictures Entertainment
Partner/Category:
Nobis Outerwear /Fashion
Timing:
September 3rd Quarter 2012
Target:
Male
Female
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2018-12-07
Companies Involved
Sony Pictures Entertainment
Tuck

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