Partnership:

RESIDENT EVIL: THE FINAL CHAPTER and Mushkin

Description:

To promote the theatrical release of RESIDENT EVIL: THE FINAL CHAPTER, Sony Pictures Entertainment and Mushkin partnered for a sweepstakes, which offered fans the chance to win a Sony Home Entertainment System and other Mushkin prizes. To participate, fans filled out an online entry form on Mushkin’s website. One grand prize winner received a Sony Home Entertainment System with an approximate retail value of $3,000, a Mushkin prize pack, and a copy of RESIDENT EVIL on Blu-Ray.

Additionally, one fan received a runner-up prize consisting of one Mushkin prize pack, a Mushkin-Enhanced MSI gaming notebook, a TP-Link gaming router, DXR gaming chair, and a copy of RESIDENT EVIL on Blu-Ray. Eight other fans also received the Mushkin prize pack and Blu-Ray DVD.

The sweepstakes ran from January 20 – February 10, 2017.

Partnership Opportunity:
RESIDENT EVIL: THE FINAL CHAPTER/Theatrical
Company:
Sony Pictures Entertainment
Partner/Category:
Mushkin /App
Timing:
January 1st Quarter 2017
Target:
Male
Teens
Promotional Elements:
Branded Content
Contest / Sweepstakes
Media Elements:
Micro site
Mobile
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2018-09-30
Companies Involved
Sony Pictures Entertainment
Tuck

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