Partnership:

Respect and Mastercard

Description:

Mastercard partnered with MGM Studios' RESPECT movie to celebrate Black women entrepreneurs in honor of Black Business Month. 

As part of the partnership, a limited number of Mastercard holders received special access to the red carpet premiere of RESPECT at the Regency Village Theater. The selected cardholders had the chance to be among stars and be the first audience to view the film. One-hundred percent of sales from tickets purchased by cardholders benefited the Fearless Fund, a venture capital fund built by women of color for women of color, to further support funding for Black women entrepreneurs. 

Mastercard also hosted a red carpet celebration at the Apollo Theater to honor entrepreneurs who were awarded the Fearless Strivers Grant, a grant aimed at helping black female businesses owners across the country. 

Mastercard presented "Jennifer Hudson Live at The Apollo" with Black entrepreneurs and selected cardholders as guests. 

Partnership Opportunity:
Respect/Theatrical
Company:
MGM
Partner/Category:
Mastercard /Financial & Insurance
Timing:
August 3rd Quarter 2021
Target:
Male
Female
Adults
Promotional Elements:
Branded Content
Event / Activation / Experiential
Media Elements:
Micro site
Mobile
Online
Social Media
TV Spot
Celebrity Appearance / Endorsement
Created On:
2021-09-23
Last Modified on:
2021-09-24
Companies Involved
MGM
Tuck

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