Partnership:

Rice Krispies Treats and Autism Speaks

Description:

Kellogg's partnered with Autism Speaks for a Rice Krispies Treats promotion committing to love and inclusivity.

The partnership consisted of creating sensory Love Notes encouraging children with autism to express love in their own unique way at school.

These sensory Love Notes came in a pack of four with heart-shaped stickers designed to match the space on Rice Krispies Treats writable wrappers. The stickers featured different textures including fleece, faux fur and satin that were designed for children with autism who may enjoy tactile experiences.

Partnership Opportunity:
Rice Krispies Treats/CPG
Company:
WK Kellogg Co
Partner/Category:
Autism Speaks /Non-Profit Organizations
Timing:
August 3rd Quarter 2019
Target:
Male
Female
Preschool
Kids (6-11)
Tweens
Teens
Family
Adults
Promotional Elements:
Licensed Product
Branded Content
In-Store / Retail
On Pack
Media Elements:
Mobile
Online
Signage
Social Media
Other
Created On:
2020-11-30
Last Modified on:
2020-04-08
Companies Involved
Tuck

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